Assessing the Influence of Corporate Social Responsibility on Consumer Satisfaction and Perceived Value
نویسندگان
چکیده
منابع مشابه
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Although prior research has addressed the influence of corporate social responsibility (CSR) on perceived customer responses, it is not clear whether CSR affects market value of the firm. This study develops and tests a conceptual framework, which predicts that (1) customer satisfaction partially mediates the relationship between CSR and firm market value (i.e., Tobin’s q and stock return), (2)...
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Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....
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The purpose of this study is to investigate the effect of corporate governance (CG), corporate social responsibility (CSR) and their interactive effect on the value of companies listed on the Tehran Stock Exchange. For this purpose, the data of 194 companies listed on this stock exchange, which was selected using a systematic elimination method, from 2011-2017 were collected and analyzed using ...
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ژورنال
عنوان ژورنال: Advances in Social Sciences Research Journal
سال: 2017
ISSN: 2055-0286
DOI: 10.14738/assrj.46.2782